Website Build Overview
Website Build Types
Standard Websites
The Streamlined Standard package is simpler and more structured, as well as cheaper for the client. It is for clients that already have a pretty good idea of what they want, and is recommended for well established businesses, businesses that need a site refresh, or clients that already have the content for the site going into this process. This is NOT recommended for people who are not familiar with websites nor have an idea of how the end result will look.
We don't often reccomend this package, as often people run up into our guide rails and are upset that they don't have any flexablility, or they drag the site build out for more time than is reasonable.
3 Page
5 Page
10 Page
+ Plugin
Ecommerce
$750
$950
$1,550
$150
$300
Up to 5 revision calls/cycles
Up to 6 revision calls/cycles
Up to 8 revision calls/cycles
Additional 1 call
Additional 2 calls
Video and Image Editing
Additional Pages
Additional Call
$75/hr
$150
$100
Deluxe Websites
Comprehensive Deluxe packages are far more iterative, and designed for business that would like a more in depth and consultative process. This package is recommended for new businesses that would like help establishing a brand design (see logo and brand guide development), businesses who are intimidated by moving forward into the digital world, and clients who would like to curate a more visually and functionally complex website. This package is more free form, and we can stray from the timeline without worrying. Also includes a creative budget, allowing us to edit photos and videos.
3 Page
5 Page
10 Page
$1,425
$1,800
$2,945
Website Build Timeline
- Kickoff call
- This is where we go over the process and what we need to get started
- Client provides their logo and colors
- Sample review call
- We provide three samples for the client and go over then one by one, playing love it/hate it
- We can swap out sections from one sample to another to make sure the clients get exactly what they want
- This is where we need to have home page (images and text) content to move forward
- For standards, we CANNOT move forward until we have this information and will not move forward without it
- Deluxe packages are a bit more flexible
- First home page revision call
- This is where we bring version one to the client to look at and discuss any changes that need to be made to the home page
- Final home page revision
- Finalize the home page
- We may have another call for home page if this is a deluxe package
- We need the information for the next page(s) by here
- Finalize the home page
- Final pages buildout
- For standard, there will not be one call per page
- Often a gap between the third and the final call(s), to build out the rest of the site and to make sure it is ready for launch
- For standard, there will not be one call per page
- Additional calls as according to package
- This can include page revision calls, or ecommerse/plugin calls
- Final launch call
- This call we will go over what email will be connected to what forms, as well as domains and any last changes
- Launch
- We need at least 24 hours notice before launch
- Hosting and maintenance is included after launch
- As long as you are not adding a page or the equivalent, then it is included
- Additional pages can be purchased after launch
Useful Information for Build
- Primary audience
- Age
- Location
- Job type
- Preferred contact method
- Primary CTA?
- What do/don't they like about your old website?
- Do they want Calendly?
- Example sites
- Themes they like
- Modern
- Clean and simple
- Animated movement
- Colorful and eye grabbing
- Industrial
- Soft
Content Needed to Build
Logos
- PNG, JPG, AI, or SVG
- Light and dark versions
- Please for the love of god we need these before the build starts
Colors
- Hex codes
- Examples of colors that can be color picked (existing site)
- We can consult on this and come up with new ones if needed
Fonts
-
- Optional
- If they want us to use their fonts, then they either have to be google fonts, or they need to send the font file to us
- OTF or TTF
Content
What do we mean by content?
Content refers to images, videos, text, and any other types of information that is included on a website. This is what people read or interact with that is specific to your business.
What is good content?
Good content provides a clear idea of what your business does, what it values, and the value it provides to it's customers. What does that look like?
- Text
- Descriptive, well written language that accurately portrays the info to readers
- Meets minimum 800 word per page word count
- Proofread!
- Well structured for readers AND SEO/GEO alike
- Images
- Correct format
- Branding images
- High quality images that visually relate to busniess
- Match tone, colors, and theme of site
- Visually interesting
- Specification images
- Images that show product/equipment/other in entirety
- Visually clear and easy to understand
- High quality
- Videos
- Background videos
- High quality
- Visually pleasing
- Under 50 MB
- Full length videos
- Well produced
- If bigger than 50 MB, then they should be on YouTube, Vimeo, or other video service
- Background videos
How do I write good content?
Content refers to images, videos, text, and any other types of information that is included on a website. This is what people read or interact with that is specific to your business.
SEO, GEO, and the importance of writing for your audience
Content refers to images, videos, text, and any other types of information that is included on a website. This is what people read or interact with that is specific to your business.
How do I take photos for a website?
Content refers to images, videos, text, and any other types of information that is included on a website. This is what people read or interact with that is specific to your business.
How to structure text content
Content refers to images, videos, text, and any other types of information that is included on a website. This is what people read or interact with that is specific to your business.